MIPIM, the world’s leading real estate market, descends on Cannes each March, bringing with it a flurry of deals, discussions, and of course, superyachts. For businesses looking to make a splash at MIPIM, hosting events on their yacht is a powerful networking tool. But impressing potential clients and partners requires more than just a stunning vessel; it demands impeccable yacht provisioning.
MIPIM is a business-focused event, and the provisioning should reflect this. While lavish parties are certainly part of the experience, the focus is often on creating a sophisticated and professional atmosphere. The food and beverage offerings should be high-quality and cater to a diverse range of tastes and dietary requirements.
Breakfast meetings, lunchtime presentations, and evening cocktail receptions are all common occurrences during MIPIM. This means the provisioning team must be prepared to cater for a variety of events, each with its own specific needs. A light breakfast might consist of pastries, fresh fruit, and coffee, while a lunchtime buffet might offer a selection of salads, sandwiches, and hot dishes. Evening events often call for canapés, champagne, and a selection of fine wines.
Networking is key at MIPIM, and the provisioning can play a vital role in facilitating conversations. Thoughtfully curated canapés can be a great conversation starter, and a well-stocked bar ensures that guests are relaxed and engaged. The crew should be trained to anticipate guests’ needs and offer recommendations, further enhancing the networking experience.
Presentation lunches or dinners require a different approach. The menu should be carefully planned to complement the presentations and avoid anything too heavy or distracting. Light, flavorful dishes that are easy to eat are ideal. The focus should be on creating a relaxed and conducive environment for discussion.
Beyond the food and beverages, consider the branding opportunities. Personalized napkins, branded water bottles, and even custom-made desserts can add a touch of professionalism and reinforce your company’s image. These small details can make a big difference in creating a lasting impression.
MIPIM attracts a global audience, so it’s essential to be mindful of cultural sensitivities and dietary restrictions. Offering a variety of options, including vegetarian, vegan, and gluten-free choices, is crucial. Communicating clearly with the provisioning team about any specific requirements is essential to ensure that all guests are catered for.
Finally, remember that MIPIM is a busy event, and schedules can change quickly. Flexibility is key. The provisioning team must be able to adapt to last-minute requests and ensure that the yacht is always well-stocked and ready to host.
Provisioning for MIPIM is about more than just providing food and drinks; it’s about creating a professional and welcoming environment for networking and deal-making. By paying attention to the details and offering a high-quality experience, you can maximize your return on investment and make the most of this important event.
